For the final project in my Entrepreneurial Journalism class, we were tasked with creating a business that relates to the information economy. Greener You is a free carbon footprint tracking app that provides a streamlined platform for users to track both their longterm and daily habits to see how they affect their personal environmental impact. It incorporates the statistical accuracy of a fitness app and a signature news hub with information specifically aggregated to fit each user's profile. Take a look for audience information, competitive advantage, a business model with cash flow models for the first year and a prototype.